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Former Bertrand Sporting Goods to be Re-Developed


Green Bay – April 12, 2022 – Barsan Corporation is proposing the re-development of the former Bertrand sporting goods store on the 400 block of North Broadway.  In 2014, the Bertrand family closed their iconic store after more than 80 years in the sporting goods business, which included collaborations with the Green Bay Packers.  Now, the site is being revitalized for commercial use and will boasts many interior and exterior upgrades. The building may have occupancy dates as soon as February 2023. Additionally, the firm is proposing re-development of the 500 N Broadway block in Green Bay. Parking between projects may be underground and above ground, in addition to existing on-street parking.


Throughout the past year, Barsan Corporation developed a masterplan for the north Broadway corridor.   Since January 2021 when the Bertrand building was acquired, Barsan Construction began making incremental improvements including asbestos remediation throughout and demolition of non-structural buildouts. Proposed plans include renovating the entire structure into class A retail and office space with the potential to add additional stories if deemed necessary. Total project costs may be around $2,500,000


Economic Development Incentives

The owner (419 LLC) will guarantee approximately $349,200 of commercial tenant incentives for qualified tenant, based on total commercial square footage of the total building site.


“These projects we are proposing represent the north entry to the rejuvenated Broadway corridor.” – Barsan Corporation President, Filip Barsan



RDA presentations were February 8th, 2022. Since then, the developer, along with city staff, have been discussing conditions of the term sheet. Construction may start summer 2022 and is expected to be completed December 2022.


Commercial Leasing

Commercial leasing rates start at $15 per square foot. Pre-leasing for this project starts May 3rd, 2022. For information regarding leasing, please contact Barsan Property Management LLC at 877-912-3451 or  The commercial listing agent will be announced May 3rd, 2022.


The Team

Bank of Luxemburg of Luxemburg Wisconsin is the lender for this project. Barsan Construction may be the general contractor for this project. Engberg Anderson of Milwaukee is the lead architect for this project.


About Barsan Corporation

Barsan Corporation was founded in 2019 and operates within the United States. The company provides real estate related services to family office enterprises and affiliates.


Find full project information at: 


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